This project is in collaboration with Elias Asselbergh

Welcome to Cambridgeshire Coastal Noble - a heavily guarded luxury residential area for the new Chinese upper middle class. The concept of Cambridgeshire reveals a lot about the modern China. This is a small society where the children attend international schools and security guards drive the inhabitants around in fancy cars. Built with the ideal everyday life in mind, Cambridgeshire tells a story about the expectations a new generation has on its surroundings, spiced up with western style elements. As a result of the Chinese housing bubble, it also displays an absence of people both in the luxurious skyscrapers as well as the neighbouring shopping center. Are we looking at a an empty theatre stage or is it someone’s future living room?